Brands

It is amazing as to how much people take brands so seriously. To a certain extent, I also take them quite seriously.

I work for a popular South African brand, and it is rather amazing to see that people would spend their last money, just to be seen wearing a particular brand. The question would then be, what about wearing a name brand makes you feel?

Does it make people feel special? Do they want to be noticed? Do they actually associate with the brand and can they really afford it?

In the years that I’ve worked at this brand, I find that the majority of the people that buy their, have been doing so for many years and still want to continue supporting the brand, and the minority are those that just want to be associated and to be seen wearing the brand.

We as individuals need to look within ourselves to see whether we wear brands for ourselves or for the masses